The traditional strategic planning process is broken. It takes weeks—sometimes months—of meetings, revisions, and back-and-forth to get a campaign strategy approved. By the time you’re ready to launch, the market has already shifted.

What if you could compress that entire 8-week ordeal into the time it takes to drink a cup of coffee? It sounds impossible, but it’s the new reality of AI-driven strategy. Here’s a step-by-step look at how we do it.

Step 1: The 12-Minute Brief – Your Vision, Distilled

It all starts with a streamlined, AI-led online briefing. This isn’t a generic questionnaire. It’s a series of targeted questions designed to capture the essence of your campaign in under 12 minutes. You define your core objectives, budget, and target audience, giving our system the critical inputs it needs to begin its work.

Step 2: The 30-Minute AI Analysis – Where Data Meets Strategy

Once you submit the brief, our AI gets to work. This is where the heavy lifting happens. The system analyzes your inputs against a vast database of market data, channel performance metrics, and cultural insights. In just 30 minutes, it processes this information to generate a hyper-targeted media plan and a series of "grand-slam offers" designed to resonate with your audience. The platform develops a complete strategy, a detailed budget, and a compelling presentation.

Step 3: The Output – Your Complete Strategic Package, Delivered

In less time than a typical lunch break, you receive a complete, ready-to-use strategic package. This isn’t a flimsy outline; it’s a comprehensive set of deliverables:

• A 5-10 page strategy document that outlines the campaign's logic, goals, and cultural adaptations.

• A detailed media plan with recommended placement formats and a full budget breakdown.

• A presentation for your leadership that clearly explains the strategic choices and justifies the cultural decisions made.

These documents are delivered in standard PDF, XLS, and PPT formats, ready for internal review.

Step 4: The Human Element – Your Expert Sounding Board

We believe that the best results come from combining AI efficiency with human expertise. That's why, if needed, you have the option for a personal consultation with a senior Minora AI strategist. This allows you to review the AI-generated plan, ask questions, and get expert advice on creative adaptation before moving forward.

The Final Step: Launch in Under 48 Hours

Once your team has approved the plan, the campaign can be deployed across more than 300 digital and out-of-home channels in under 48 hours. From a 12-minute brief to a live, multi-channel campaign in just two days.

Experience the future of marketing strategy for yourself. Fill out the 12-minute brief and discover what your next grand slam campaign could look like. The coffee is on you.