POC (Proof of Concept)
Our GTM Definition:
In our context, a POC is not a free trial or a simple product demo.
It is a paid, introductory, risk-free offer designed to demonstrate the full value of our autonomous GTM engine.
Primary Goal:
The POC is our "foot-in-the-door" strategy. It's designed to move an enterprise client from "skeptical" to "convinced" by proving a direct, measurable ROI with minimal risk on their part. It's the bridge to a full-scale annual contract.