D2C brands cut CPA 37%. B2B startups 2.3x pipeline velocity. Professional services firms 3x consultation requests. Here are the actual numbers from Minora AI engagements. Revenue metrics, not impression counts.
$120K/month ad spend across Meta and Google. Agency managing campaigns with daily check-ins. CPA rising steadily for 3 months. Weekend and overnight spend burning without optimization. $18K/month in agency fees ($12K retainer + 6% management).
approach
Minora AI replaced the agency. Brand Analyst revealed competitor was absent from TikTok and Pinterest. Strategy Agent allocated 30% of budget to those underserved channels. Launch Agent deployed across 8 channels in 48 hours. Optimization Agent began 24/7 bid management.
outcome
Blended CPA dropped from $38 to $24 (37% reduction). Agency retainer eliminated ($12K/month savings). TikTok and Pinterest delivered 38% lower CPA than existing Meta campaigns. Total monthly savings: $14K in management fees + significant CPA reduction across all channels.
$75K/year agency retainer. Campaigns taking 6 weeks to launch. Monthly reporting with no actionable insights. MQL-to-SQL conversion at 12%. Board demanding faster pipeline and better attribution.
approach
Eliminated agency retainer. First campaign deployed in 48 hours. Audience Insights built buying committee targeting: technical evaluators, economic buyers, and executive sponsors each received distinct message tracks. HubSpot integration enabled real-time attribution.
outcome
Pipeline velocity increased 2.3x. MQL-to-SQL conversion improved from 12% to 28%. Board received first CFO-ready marketing attribution report within 30 days. Annual agency savings: $75K reallocated to ad spend.
key metric
2.3x pipeline velocity. MQL-to-SQL from 12% to 28%. $75K/year agency cost eliminated.
Mid-Market Law Firm: 3x Qualified Consultations
Challenge
Marketing managed by office administrator. Google Ads running on default settings. No LinkedIn presence. No attribution between ad spend and retained clients. Partners spending valuable hours reviewing marketing instead of serving clients.
approach
Minora AI restructured Google campaigns around high-intent legal queries. Added LinkedIn ABM targeting in-house counsel at target companies. GEO optimization ensured AI assistants cited the firm's expertise when asked about relevant practice areas.
outcome
Qualified consultation requests increased 3x within 90 days. Cost per qualified lead decreased 32%. Partners stopped managing marketing entirely. Clio CRM integration provided first-ever ad-to-retained-client attribution.