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Marketing Reports Your CFO Will Actually Read

Explainable AI attribution. Every optimization decision documented with the data signal that triggered it. Multi-touch attribution from ad impression to closed revenue. Board-presentable dashboards updated in real time.
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  • Not "We Optimized." But "Here's Why, How, and What Happened."

    1. EVERY DECISION EXPLAINED

    "CPA on Meta ad set 3 increased 18% at 2:14 AM due to audience saturation. Shifted $2,400 to Google Search campaign 7 where CPA was 31% lower. Result: blended CPA maintained at $24 target." Every decision. Every dollar. Every outcome.

  • From Ad Impression to Closed Revenue. Connected.

    2. FULL-FUNNEL ATTRIBUTION

    CRM integration connects marketing spend to actual business outcomes. See which campaigns generate pipeline, which drive revenue, and which just generate clicks. Your CFO sees ROI on real revenue, not platform-reported vanity metrics.

  • PDF, CSV, Slides. No Manual Formatting.

    3. BOARD-READY EXPORTS

    Executive summaries auto-generated with key metrics, trend analysis, and recommendations. Export as PDF for email, CSV for finance modeling, or formatted slides for board presentations. Updated in real time, exported in seconds.

Report Layers

CMO VIEW

Campaign Performance Intelligence

  • Channel performance matrix

    CPA, ROAS, conversion rates, and spend efficiency per channel. Updated in real time.

  • Creative performance

    Which formats, angles, and assets drive results per segment. Fatigue detection included.

  • Audience segment performance

    Which segments convert best, which have highest LTV, which are saturating.

  • Competitive intelligence updates

    Competitor activity changes, new campaign launches, and positioning shifts.
CFO VIEW

Financial Accountability

  • Marketing ROI dashboard

    Total spend vs. attributed revenue. Blended and channel-specific ROAS. Trend analysis.

  • CAC and LTV tracking

    Customer acquisition cost trends. LTV projections by segment. Payback period analysis.

  • Decision audit trail

    Every optimization decision with data trigger, action, and outcome. Fully auditable.

  • Budget accountability

    Every dollar traced from allocation to outcome. No unaccounted spend.

Agency Reports Tell You What Happened. Minora Reports Tell You Why.

  • THE PROBLEM

    Your agency sends a monthly PDF: "CPA decreased 12%." Great. But why? What changed? Which decision caused it? What should you do next? The report answers "what" but never "why" or "what next."

  • HOW MINORA HELPS

    Explainable AI reports answer why every metric changed: which data signals triggered which actions, what the outcomes were, and what the system recommends next. "CPA decreased 12% because we shifted $8K from saturated Meta audiences to high-intent Google queries at 3 AM on March 12."

  • METRIC

    100% of optimization decisions explained with data. Real-time updates vs. monthly PDFs. Board-presentable in seconds, not days of formatting.

Frequently Asked Questions

  • Question:
    What makes Minora's reports CFO-ready?
    Answer:
    Explainability (every decision documented), attribution (ad impression to revenue), and accountability (every dollar traced). Financial reports, not marketing dashboards.
  • Question:
    How does multi-touch attribution work?
    Answer:
    Tracks every touchpoint: impressions, visits, engagement, leads, deals. CRM-connected to closed revenue. See which campaigns drive pipeline, not just clicks.
  • Question:
    What does explainable AI mean?
    Answer:
    Every decision includes: what happened, why (data signal), action taken, and measured result. Glass box, not black box.
  • Question:
    Can I export for board presentations?
    Answer:
    Yes. PDF, CSV, and formatted slides. Executive summaries auto-generated. Board-ready without manual formatting.
  • Question:
    How often are reports updated?
    Answer:
    Real time. Dashboards update continuously. No monthly agency reports. Always current data.
  • Question:
    Does it integrate with my CRM?
    Answer:
    Yes. HubSpot, Salesforce, and custom CRM via API. Closed-loop attribution from spend to revenue.
  • Question:
    What metrics are included?
    Answer:
    CAC, LTV, ROAS, CPA, pipeline velocity, conversion rates, channel efficiency, creative performance, and revenue attribution. Customizable by role.
  • Question:
    Can my CFO audit any decision?
    Answer:
    Yes. Full audit trail. Click any decision: timestamp, data signal, action, budget, outcome. Every dollar traceable.

See a Sample CFO Report

Request a sample explainable AI report for your industry.
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