THE PROBLEM
Agency campaign launches follow a linear sequence: strategy approved, creative briefed, designers produce, copy written, platform teams set up accounts one by one. Meta goes live week 3. Google week 4. TikTok "next sprint." Each platform team works in isolation. Budget, targeting, and creative set up manually: typos in UTM parameters, wrong audiences selected, conversion pixels missing. Six weeks and dozens of human touchpoints before a single ad serves.